Daryl Pereira – Medium

Daryl Pereira
in
Nustory

From complex to comprehensible: using analogies for the Developer Diaries series

When it comes to an area like technology, the depth and breadth of information can be staggering, meaning that even developers that have…

3 min readMar 26, 2024

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From complex to comprehensible: using analogies for the Developer Diaries series

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Daryl Pereira
in
Nustory

Using AI for ad campaign copy led to 38% increase in engagement

You want to build an ad campaign that really captivates your customers. But how do you choose the language that will grab your audience…

5 min readMar 19, 2024

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Using AI for ad campaign copy led to 38% increase in engagement

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Daryl Pereira
in
Nustory

Bringing AI to the Oscars in 2016: how IBM leveraged the talents of Carrie Fisher and Ridley Scott

The year is 2016. Artificial intelligence (AI) has been gathering steam in the mainstream since IBM Watson performed remarkably well on…

3 min readMar 8, 2024

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Bringing AI to the Oscars in 2016: how IBM leveraged the talents of Carrie Fisher and Ridley Scott

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Daryl Pereira
in
popround

House music in the wild: Jungle Wonz

Marshall Jefferson is definite titan of early house music. The postal employee taught himself how to make music with a synth/sequencer…

2 min readFeb 29, 2024

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House music in the wild: Jungle Wonz

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Daryl Pereira
in
Nustory

The legacy appeal of the everyman: how VW dominated the 2024 superbowl commercials

How to market sustainability when the headwinds are strong

5 min readFeb 13, 2024

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The legacy appeal of the everyman: how VW dominated the 2024 superbowl commercials

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Daryl Pereira
in
Nustory

Using search data and web pages to build AI personas

In a recent post in Practical Ecommerce, Ann Smarty explains how to build marketing personas using AI tools like ChatGPT. While this is…

3 min readJan 23, 2024

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Using search data and web pages to build AI personas

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Daryl Pereira
in
Green for Growth

Monitoring coral reefs: the beacons of climate change

How the BlueReef Foundation is automating the important analysis of ocean ecosystems

3 min readSep 13, 2023

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Monitoring coral reefs: the beacons of climate change

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Daryl Pereira

Goodbye Tima

Reflections on the passing of my aunt

5 min readAug 15, 2023

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Goodbye Tima

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Daryl Pereira
in
Nustory

Using Jungian archetypes to push the boundaries of marketing

Generative AI can help go beyond the tropes

6 min readJun 26, 2023

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Using Jungian archetypes to push the boundaries of marketing

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Daryl Pereira
in
Green for Growth

Renewable energy is now cheaper to produce than fossil fuel energy

And the costs continue to drop

3 min readJun 17, 2023

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Renewable energy is now cheaper to produce than fossil fuel energy

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Daryl Pereira

Daryl Pereira

A senior content strategist with a passion for sustainability and tech focused on the intersection of marketing, media and education.

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